Steve Sudler

Steve Sudler, a 25+ year veteran of the motorsports industry, began his career like so many in motorsports,as a crew member for Arciero Racing and driver Randy Lewis. In these developmental stages of his career Sudler discovered a passion for the business side of motorsports, working with sponsors such as Oracle, Samsung, Novell and AMP.
Sudler eventually left the garage behind for the boardroom, working in motorsports marketing for Koni Shock Absorbers, Just Marketing International and Walker Racing. While at Walker Racing,Sudler developed the in-house sponsorship sales and marketing group, and embraced the global nature of the sport by being the first IndyCar team to have sponsorship from China, partnering with Air China in 2003.
Sudler has advised top agencies and brands on their NASCAR programs including Toyota, NTN Bearings, Hershey, Kraft, Pfizer, GMAC and Jim Beam.
In 2009 Sudler launched Sports Marketing Consultants, an organization designed to assist companies with their sports marketing strategies, as well as motorsports properties in the area of business development and sponsorship sales. 
Sudler and the SMC team continues to work with top global brands and properties in motorsport while also expanding into other sports such as the NFL and Major League Lacrosse.

Mentor For The Following Courses:

Motorsports Management